Your patients asked you why your practice did not have a website. So, you got a website. Then they asked you why nothing was ever updated on your website. So, you tried to write some interesting articles for your domain. This worked for about a month, then the website languished in the land of no content again. The Internet is no place for a static website any more. You need to keep your customers engaged. Not only do you want them to visit your website for healthcare questions, you want to take advantage of social media. A healthcare marketing expert can take care of all the details of providing weekly fresh content for your website and social media accounts related to your practice, but you need one that has experience in the medical field if you are going to do it right.
The goal should be to have content updated on your website a few times a week or more, and your social media accounts should have at least daily updates, posts, tweets or whatever. It may be hard to see yourself and your practice as a brand, but that is exactly what you are. You do not want some slick pro coming along and grabbing your market share just because he has a healthcare marketing expert that he uses to have a better web and social media presence.
People go to the Internet now to find practices like yours. They no longer look in the phone book. They might see your ad on TV, hear it on the radio or see it in the paper. However, when they want a practice that provides your specialty, they will be sizing you up based on your web and social media presence. You can take advantage of this to build your practice by hiring an expert at healthcare marketing.