Are We Getting Healthy or Investing in Marketing?

The organic movement was born out of the discontent that farmers experienced in the early 1900’s toward the industrialization of agriculture and what they saw as a disruption to their way of life. Many farmers found themselves refusing to switch over to synthetic nitrogen fertilizers and pesticides, instead opting to continue to encourage a rich biodiversity on their land. Even more refused to swap from their system of growing many crops to a simpler, new method; monoculture farming. It’s because of these farmers and their supporters that we’re able to purchase organic produce from this organic shop in Singapore. Farmers all around the world have pushed back against this ‘new’ system.

An issue does arise for the consumer when they’re shopping for ‘organic’ produce or products. In the United States, European Union, Mexico and Canada, the consumers are able to find how the term organic is defined within an agricultural context. The term is typically applied to the process in how the produce is grown, whether the grower has the appropriate certificate to grow the produce but traditionally avoids categorizing the use of any chemical treatment that might be applied to the produce while it’s grown. For some consumers this is enough regulation for them to buy organic foods and be content with their choices.

However, many consumers might be mislead into thinking that organic foods offer a genuinely healthy alternative over non-organic foods. There is currently no research that can back up this belief and while there are many others reasons to buy from local farmers rather than depend upon inter-state or even international farmers, most consumers are only concerned about the impact that food has upon their health. This writer can admit that even he bought into the advertising claims of ‘truly organic’ foods for his health. My reasons for buying organic may have shifted in order to support local producers and the movement itself, I no longer find myself agonizing over the deciding which food is healthier.